Transform Your BD Mindset from Selling to Solving Problems

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Name: Transform Your BD Mindset from Selling to Solving Problems
Date: March 23, 2023
Time: 8:30 AM - 12:00 PM PDT
Registration: Register Now
Event Description:
A/E/C technical professionals often resist developing business efforts because they feel uncomfortable selling. Team members don’t know who to contact, lack the skills to know what to do or say when face to face in a BD situation, and feel pressured to get results immediately. The result is a few rainmakers bring in most of the work while everyone else focuses on doing the work.
Transform Your BD Mindset from Selling to Solving Problems is a half-day workshop for A/E/C technical professionals and marketers. Participants will learn how to overcome the fear of business development, gain skills they can use immediately, and set realistic goals. The workshop will also include interactive exercises to reinforce the new information and a guidebook that summarizes the strategies.
The workshop is based on JTG’s experience facilitating business development programs at more than a dozen A/E/C firms across the country. Participants will complete a short online survey after registering to ensure the content addresses their needs and receive follow up materials they can use with their team.
Scott Johnston leads the Johnston Training Group programs that enable technical professionals to present powerfully, write purposefully, and interview successfully. In addition, he leads the JTG Selection Panel research, conducting in-person interviews with selection panel members from numerous public and private organizations. As president of JTG, he has helped A/E/C firms at every stage of the process differentiate themselves and win more work—from early proposal creation to the final project interview. Scott has spoken at the Society for Marketing Professional Services, American Council of Engineering Companies, and American Institute of Architects events.
929 108th Ave. NE
Lobby Conference Room
Bellevue, WA 
Date/Time Information:
Thursday, March 23, 2023
8:30 am- 12:30 pm
Contact Information:
Claire Inslee
$250 for Member Firms
$400 for Non-Member Firms 
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