The Marketing Engineer
Name:
The Marketing Engineer
Date:
October 5, 2016
Time:
8:00 AM - 12:00 PM PDT
Registration:
Sorry, public registration for this event has been closed.
Event Description:
Build business by solving programs—not selling.
From navigating differences in the way millennials and experienced professionals network to being uncomfortable “selling,” technical professionals often find marketing and business development challenging.
At The Marketing Engineer half-day program, you’ll learn proven, specific techniques and strategies that A/E/C technical professionals can use to develop business for their firms and go from being doers to seller-doers. Now in its 11th year and updated with new information for 2016, the program includes:
• How millennials and professionals with less experience can connect with more seasoned colleagues (and vice versa).
• How to have conversations about potential work when no specific project has been identified.
• What to say and do when face-to-face with a potential client.
• How to stay positive and effective when others don’t respond.
• How to coach others to develop business.
• What social media can and can’t do for business development.
• What the Johnston Training Group (JTG) surveys of selection panel members revealed about effective business development activity before and after interviews.
The Marketing Engineer program is interactive, with useful handouts and ideas to implement immediately. During the session, you will have the opportunity to practice the techniques and develop your own realistic plan for developing business.
More than 500 A/E/C professionals have attended The Marketing Engineer program in the past 11 years, generating hundreds of thousands of dollars for their firms and advancing their careers. Register for the October 5 program today and go from being a doer to being a seller-doer!
Speaker Information
Karen Johnston, JTG founder, strategist, and facilitator, has been customizing skill-based training in business development and presentation skills for engineers and architects for over 30 years. She has coached nearly 200 short-listed teams and understands the impact of business development on winning and acquiring work—and the mind-set of those who “sell” their time and expertise. Karen taught business communications for two years in the University of Washington’s MBA program and is a frequent presenter at national conferences.
Scott Johnston, JTG principal, strategist, and facilitator, has more than 20 years of experience communicating complex ideas, services, and processes effectively in senior business writing positions. Scott facilitates JTG’s Strategic Writing, Presentation Skills, and Interview Coaching programs, which enable professional services firms to differentiate themselves and win more work. In addition, Scott leads JTG Selection Panel research and has conducted in-person interviews with panel members from numerous public and private organizations.
From navigating differences in the way millennials and experienced professionals network to being uncomfortable “selling,” technical professionals often find marketing and business development challenging.
At The Marketing Engineer half-day program, you’ll learn proven, specific techniques and strategies that A/E/C technical professionals can use to develop business for their firms and go from being doers to seller-doers. Now in its 11th year and updated with new information for 2016, the program includes:
• How millennials and professionals with less experience can connect with more seasoned colleagues (and vice versa).
• How to have conversations about potential work when no specific project has been identified.
• What to say and do when face-to-face with a potential client.
• How to stay positive and effective when others don’t respond.
• How to coach others to develop business.
• What social media can and can’t do for business development.
• What the Johnston Training Group (JTG) surveys of selection panel members revealed about effective business development activity before and after interviews.
The Marketing Engineer program is interactive, with useful handouts and ideas to implement immediately. During the session, you will have the opportunity to practice the techniques and develop your own realistic plan for developing business.
More than 500 A/E/C professionals have attended The Marketing Engineer program in the past 11 years, generating hundreds of thousands of dollars for their firms and advancing their careers. Register for the October 5 program today and go from being a doer to being a seller-doer!
Speaker Information
Karen Johnston, JTG founder, strategist, and facilitator, has been customizing skill-based training in business development and presentation skills for engineers and architects for over 30 years. She has coached nearly 200 short-listed teams and understands the impact of business development on winning and acquiring work—and the mind-set of those who “sell” their time and expertise. Karen taught business communications for two years in the University of Washington’s MBA program and is a frequent presenter at national conferences.
Scott Johnston, JTG principal, strategist, and facilitator, has more than 20 years of experience communicating complex ideas, services, and processes effectively in senior business writing positions. Scott facilitates JTG’s Strategic Writing, Presentation Skills, and Interview Coaching programs, which enable professional services firms to differentiate themselves and win more work. In addition, Scott leads JTG Selection Panel research and has conducted in-person interviews with panel members from numerous public and private organizations.
